About Lambda20 years in learning technology

Twenty years in learning technology, built one customer at a time.

We started as a consulting practice. Two decades later, we’re the team behind learning platforms that serve two million learners across the industries where training actually matters.

Lambda has spent 20 years in one field: learning technology for organizations whose training is central to how they operate — associations, healthcare, regulated enterprises, and commercial training providers. We didn’t get here by pivoting or by chasing markets. We got here by doing the work, one customer at a time, and building the tools we wished existed while we did it.

01 · OriginServices first, product second

How Lambda came to be.

Lambda began as a services business — a consulting practice helping organizations stand up and run open learning platforms. We weren’t trying to build a product. We were trying to solve the problem in front of us, for the customer in front of us.

What turned Lambda into a product company was repetition. Customers kept asking for the same things: a real way to sell their courses, a real way to see what their training was actually doing, hosting and support that treated their platform as mission-critical rather than a side project. The tools available couldn’t do those things well — so we built them.

That’s how Lambda Store™ and Zoola Analytics™ came to exist, and it’s why our hosting, implementation, and support look the way they do. Every part of what we sell today started as something a customer needed and couldn’t get anywhere else.

We grew because customers kept coming back and kept asking for more — not because we raised a round and went looking for a market. Twenty years later, that’s still how we grow.

02 · What we doAnd why we still do it

What we do — and why we’re still doing it.

Lambda delivers Moodle™ and Totara™ — the two leading open learning platforms — with hosting, implementation, integrations, and 24/7 support. Alongside them, we build and maintain Lambda Store™, the branded eCommerce layer for selling learning, and Zoola Analytics™, the reporting platform for making sense of learning, revenue, and compliance data.

We chose open-source platforms because we believe the alternative — locking customers into a proprietary system they can’t leave — is a bad way to build a durable business. Twenty years in, most of our customers are still with us. That’s the only proof we care about.

03 · The teamThe people in the room

Small, senior, and still here.

The people running Lambda are the people in the customer conversations.

Shevy Levy

Co-Founder & CEO

Shevy founded Lambda Solutions in 2002 and has led it ever since, building a cloud-based, open-source learning platform on Moodle™ and Totara™ that now supports more than half a million learners every day. Under her leadership, Lambda has served enterprise clients across healthcare, education, and corporate training — from Mt. Sinai Hospital to the Children’s Hospital of Los Angeles. She holds an M.Sc. from Simon Fraser University and a B.Sc. in Mathematics from the Technion.

Naama Sireni

VP of Revenue

Naama owns revenue and go-to-market strategy at Lambda, with a track record of building GTM engines from scratch and closing six-figure ARR deals in B2B enterprise SaaS. Over 12+ years she’s risen through operations, services, and sales leadership, bringing full P&L ownership and a knack for inspiring high-performing teams. She holds an MBA in International Business from Oxford Brookes University and mentors women entrepreneurs on the side.

Ilana Binenbaum

Director of Customer Relations

Ilana leads the account management team that drives the majority of Lambda’s revenue, growing average contract value 25% through upselling, renewals, and relationships she’s nurtured for years. With a background spanning customer success, partner channels, and enterprise sales, she pairs commercial drive with genuine care for clients and colleagues alike. Outside of work she directs a community nonprofit supporting new mothers, and she works across English and Hebrew.

Sam McCullough

Director of Customer Operations

Sam runs Lambda’s client-facing operations, keeping support sharp for customers on Moodle™ and Totara™ across the globe. He’s grown with the company for over a decade — from application support specialist to director — and brings a deep technical foundation, including an AWS Certified Cloud Practitioner credential and a Business Information Technology diploma from BCIT.

Behind the leadership team is a small, senior group of engineers, implementers, designers, and support specialists — many with a decade or more at Lambda. Every one of them talks to customers.

04 · What we believePositions, not posters

What we believe about learning technology.

Open beats proprietary.

Customers should own their data, their content, and their exit path — not be held in place by a system they can’t leave.

Software is a service, not a product.

How well the platform runs is as important as what the platform does. Hosting and support aren’t an afterthought; they’re the job.

Small teams beat big ones in specialized markets.

Depth of expertise, not scale, is what makes complex implementations actually succeed.

Long customer relationships are the only real proof.

Twenty years of renewals matter more than any marketing claim we could make.

05 · From hereThree ways in

Where to go from here.

If you’re evaluating Lambda for your organization, the fastest way in is a demo. If you’re interested in joining us, we post open roles here. And if you’re a Moodle™ or Totara™ partner, an integration partner, or someone in the learning technology community who’d like to talk, we’d like to hear from you.

Moodle™ is a trademark of Moodle Pty Ltd. Totara™ is a registered trademark of Totara Learning Solutions Ltd. Lambda Store™ and Zoola Analytics™ are products of Lambda. Lambda is a Totara™ Platinum Partner.